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So learning all about the bass species will make you a better angler

Designed specifically for the Fishing Gear Design Contest, this 200mm long popper is set to become your go-to lure for attracting the biggest catches

Soft Bait This is a massive category designed to blur the line between hard lures (everything above) and actual bait

With precision engineering, they provide effortless casting and retrieval, making your fishing experience more enjoyable

Most people are better off reeling as fast as possible though because when salmon bite they swim up toward the surface

The highest-quality leather available, strongest, ages best, develops the deepest patina